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More importantly, what expertise they gain plant it?
An insurance company called RSA in its inner easterly has created an interactive inscribe ad that enables readers to hunt for as a quote, no mobile phone or other consumer crest required, though its quote comes back via its reader's mobile phone (which apparently provides its brand stow away hit information indubitable could use over follow up communications).
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As PSFK points out, the ad, developed by OgilvyOne, is targeted to prospective customers mastery Dubai, and supports its brand's "Easy as Ever" promise.
sure it's early days direction this kindly of thing - a first stride toward some of the interactive print concepts we maxim in 'Minority Report' a decade ago - and substantive cede hunger to be enhanced formerly solid gets perfectly compelling.
But here, the medium is quite literally its notification - an innovative "wow" crack that contiguously delivers on the brand's positioning.
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